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Proposal for Website
NOTE: This and all related pages and information on this website are ©2002-2006 by IHS, Incorporated.
Also attached is a page of tech-talk that discusses the website hosting features you will have. We outsource this function to take advantage of the large investment and well-deserved, excellent reputation of one of the best web hosting vendors in the market. Essentially, the package price quoted here will include domain registration and domain hosting for two years with more than enough computer power to do the job. Finally, the mocked up dummy pages on our site let you see the general look and feel that we will be using. Of course, the pages will need a few changes and the header of the page should include a graphic that we will have to produce for the purpose, but the mock-ups will give you the general idea.
Yet another option you may want to consider is the actual sale of products to your patients. Examples might include the sale of asthma-breathing products. On the positive side, you may be able to make extra money by selling these products. On the negative side, if you elect to do this and have not been doing so before, you will also introduce the necessity for shipping materials and handling that you have never had before. Sales volumes will probably be small, but given the right products, they can be lucrative. The decision on whether to do this is, of course, one you must make, but we will be happy to consult with you and help evaluate the potential if you are interested. Oh, yes, and we should mention to you that the web is not exactly like being in your office where you can judge whether the patient understands what you're saying. Visitors to this website will likely include not only people who have minimal educational backgrounds, especially where anything medical is involved, but also inhabitants of third-world countries who are looking for information to help with problems they and their family members are having--in the complete absence of any medical help. We mention these two points because what may seem all too ovbious to you to worry about may not be obvious to your potential patients at all, let alone to those poor third-world website visitors...how far you go with providing information is up to you. Preliminary SurveyJust so you'll know, when you contract with us to do a website, the first thing we will do is what we call a preliminary survey. We will go on the web and try to check out your online competition as well as what can be used for a domain name. (The domain name is your website name, e.g., IHSsoftware.com is our domain name.) There are other things to consider in selecting a domain name, and we will point these out as we give you two or three viable options to select from. While performing this survey, we will also survey the key words that will be used to get you good placement on the search engines. The entire website will be built with these words in mind so that people can find you amongst the one-billion-plus websites that now exist on the world-wide-web. (On the positive side here, few allergy/ashtma/imunology doctors are listed on the web and this will make your search-engine-placement better.) Because the entire website will be designed around the things we learn in this survey, this initial step is extremely important to your eventual website. That is why we felt it necessary to mention it here.
Proposed Website Pages1. Home PageLeft side = menu. Right side = picture of Doctor and a list of basic points about her/him and about your clinic. On this page will be a series of buttons linking the patient to various other sites on the web where there are excellent resources available to provide pollen count information, explain about what allergies and asthma are, what causes them, how and why certain tests are run to confirm your diagnosis, etc...see the mock-ups for these links and try them.Note that because of the extreme danger presented to any patient who is having a severe anaphylaxis episode, a "hot button" is provided which basically tells them to get the patient to medical help NOW! Logos for medical academies, societies, or other professional organizations can be included on this page if applicable. (Our mock-ups show two dummy logos just to give you the idea.) Think of the home page first as a large business card. Then think of it as your initial ad that you will present to the online, prospective patient. This is your first impression on the website visitor. It must load quickly and grab their attention so that they will not leave the site and just move on. It must offer something of extra value to bring your patient back time and time again. It must also offer the visitor the chance to see what you do and quickly, easily, get to the information they want...if they have to hunt for it, they'll probably just move on. Each page on your site will present the same look and the same left-hand menu to help the web visitor navigate the site. For all of these reasons, this is probably the most important page on your website. A word of caution is in order, too. It is quite possible to build a home page that is really "cool" or "flashy" but that search engines will never find. We will not do this without explaining it to you before we do it. Remember, the entire purpose of the website is to make money--not to look "cool" or "flashy." Please, look at the mocked-up websites to get an idea of what we recommend as a home page. These pages represent samples that will do all of the things the site needs to do. However, also note that our mock ups are simply examples and many variations on the theme exist; if you deviate far from what we have shown there, be sure you know the long-term search-engine and load-time reprecussions before you do it.
2. "About Us" PageShowing the same menu as the home page, the data here will always be divided into at least three sections:
3. "Contact Us" Page and "Make An Appointment" PagesActually this is two pages. One is for "Make An Appointment" and one is for existing patients to simply email the office. The former is a data-collection page asking the prospective patient for pertinent information as enumerated below along with any other data you wish to collect at this point. At the top of this page will be a disclaimer saying that no diagnosis work will be done via email and that only those wishing to make an appointment to see the doctor should use the page. When the user sends the information gathered by this page, it will be automatically emailed to someone in the doctor's office. The proposed options for this will offer to allow the user to make a "consultation visit," an "office visit," or a "follow-up visit" appointment. Others will be easy to add. If free consultations are offered, that can also be an option here. Data collected for prospective patients will include the following items:
The "Contact Us" page will have the same disclaimer as the "Make An Appointment" page, but will only get the user's name, phone number, and email address. The user will be allowed to enter comments so that they can ask billing questions, request prescription refills, etc., using email. When the user sends the information gathered by this page, it will be automatically emailed to someone in the doctor's front office.
4. "Procedures Performed" PageThe main purpose of this page is to offer the visitor a menu of procedures that can be performed as outlined below. The menu will offer the buttons shown below for the visitor to select. There will be a page(s) for each of these procedure categories as elaborated anon. (Of course, more or fewer pages can be done to accomodate your needs.)
4A. "Kid's Place" PageOK, we're supposed to be doing a pediatric practice, right? So we need to have a kid's place on the website. Here we want to have pages that will make understanding what's going on, the nature of the disease, how to deal with it, etc., easier for a child to understand. That calls for the old crayon box look and feel and some special work on everyone's part. The pages we know we want here are:
Due to the nature of skin-prick testing, we feel it would be best to give 3 age-leveled pages and these are elaborated herein. Other subjects, such as "Drugs we may prescribe" can also be divided if desired. In addition, other pages can be added in the kid's place if desired.
5. "Location Information" PageThe main purpose of this page is to offer the visitor a small menu as shown below. In addition, this page will offer the user a set of driving instructions to the doctor's office as well as repeating the address information, phone, and FAX. "Printer-friendly" pages will need to be offered as well so that the prospective patient can quickly and easily print the information and use it to get to you and your immediate area. The page menu options will include:
There will be four page(s) showing the indicated information reached by clicking these menus options.
6. "General FAQ's" PageThis page will offer answers to frequently-asked questions of a general nature. "Why an immunologist?" "What differentiates the immunologist from an ENT?" "What hospital(s) do you use?" "How long do I have to take shots?"
7. "Insurance Plans Accepted" PageThis page will give the visitor a notice that some procedures are not covered under most insurance plans and ask the potential patient to contact their insurance company before assuming that a desired procedure will be covered. If desired, the notice can be made as to whether the doctor's office will file for the patient. A listing of accepted plans will be shown and, if one or two of the plans represent substantial portions of your business, insurance company telephone numbers can be shown.
8. "Financing Available" PageIf the doctor has made arrangements for financing, this page will elaborate the details for the potential patient. Since there are numerous plans available, your office will need to provide us with the details you want to give your prospective patient on this page and we will format them as part of the page.
9. "Privacy Policy" PageThis page will state the doctor's privacy policy as regards data collected via the website as well as in the office. The website portion is considered as a required statement for any website that collects visitor information.
10. "Employment Opportunities" PageThis page can be a simple, "we're not hiring" or can articulate the details about who you want to hire.
11. "Download Patient Registration Form" PageThis will be a compressed Adobe Acrobat Reader® format file that will allow the new patient to download the forms and fill them out before coming to the office, thus saving both your personnel and the new patient time. Moreover, the patient filling out such forms at their leisure at home can be asked for more information than you might want to try for in your waiting room.
12. "Other Internet Sites of Interest" PageThis page will offer links to other websites that are of interest to the potential patient, as well as to the existing patient. Sites you use for reference, etc., can also be permanently "book-marked" here so that you can find them from any computer just by going to your own website.
13. "Seminars/Events of Interest" PageThis page will offer information about meetings, seminars, etc., the patient may have an interest in attending. Special emphasis will be placed on any seminar or event that features the doctor(s) as a speaker or other participant. This also allows for some mutual listing and "advertising" of events with other groups that might lead to business opportunities.
14. "Skin-prick allergy testing" PageThe primary purpose of this page is to offer the user more information about the specific tests and methods you normally run. In addition, you should provide:
15. "Blood-work allergy testing" PageThe primary purpose of this page is to offer the user more information about the specific tests and methods you normally run. In addition, you should provide:
16. "Asthma testing" PageThe primary purpose of this page is to offer the user more information about the specific tests and methods you normally run. In addition, you should provide:
17. "Drugs we may prescribe" PageHere we want to give the patient a little information about the drugs you normally prescribe, i.e., the ones you prescribe most often. These instrutions should assure the patient that the drugs are safe and reliable, and should include the "normally recommended" dosages as given by the manufacturer.For inhaler-administered drugs, there should be a sub-page on how to use the inhaler device.
18. "About infants with allergies" PageThis page will offer the visitor information that pertains only to infants. The doctor's staff will need to provide this information since there is very little available on the internet. Subjects included should discuss special needs that are likely to be encountered by the parents as they try to deal with the allergy or asthma conditions that are normally diagnosed. Also, since we human beings sometimes do extremely stupid things, it will not hurt to cover a few common-sense do's and do-not's.
19. "About younger children with allergies and ashtma" PageExactly like 18 above, except for the toddler and younger children. This page will offer the visitor information that pertains only to toddlers and younger children. The doctor's staff will need to provide this information since there is very little available on the internet. Subjects included should discuss special needs that are likely to be encountered by the parents as they try to deal with the allergy or asthma conditions that are normally diagnosed. Also, since we human beings sometimes do extremely stupid things, it will not hurt to cover a few common-sense do's and do-not's.
20. "Just for moms and dads" PageThis page is somewhat like 18 and 19 above, but should be of a more general nature. We want to offer the pediatric patient's parents information that will be helpful as they deal with their children's allergy and/or asthma conditions. For example, this page should include the purpose of allergy injections and stress why they must be administered in a scheduled manner over a period of time. The doctor's staff will need to provide this information since there is very little available on the internet. Also, since we human beings sometimes do extremely stupid things, it will not hurt to cover a few common-sense do's and do-not's.
21. "Just for moms and dads-to-be" PageDespite the title, the main purpose of this page is to speak to the mother-to-be. Special information should be given concerning medicine cautions, breast-feeding, etc. In addition, any general information you would like to include can be here, e.g., "No alcohol until after the baby arrives." The doctor's staff will need to provide this information since there is very little available on the internet. Also, since we human beings sometimes do extremely stupid things, it will not hurt to cover a few common-sense do's and do-not's.
22. "Just for women" PageOK, now let's move to your adult patients who are not pregnant. This page is somewhat like 18 and 19 above, but should be aimed at the active adult female allergy or asthma patient. We want to offer the patient information that will be helpful as they deal with their allergy and/or asthma condition(s). For example, this page should include the purpose of allergy injections and stress why they must be administered in a scheduled manner over a period of time. The doctor's staff will need to provide this information since there is very little available on the internet. Also, since we human beings sometimes do extremely stupid things, it will not hurt to cover a few common-sense do's and do-not's. A sub-page dealing with physical activity should be referenced here. A sub-page dealing with adult-onset asthma should be referenced here.
23. "Just For Men" PageOK, now let's move to your adult patients who most definitely are not pregnant. This page is somewhat like 22 above, but should be aimed at the active adult male allergy or asthma patient. We want to offer the patient information that will be helpful as they deal with their allergy and/or asthma condition(s). For example, this page should also include the purpose of allergy injections and stress why they must be administered in a scheduled manner over a period of time. The doctor's staff will need to provide this information since there is very little available on the internet. Also, since we human beings sometimes do extremely stupid things, it will not hurt to cover a few common-sense do's and do-not's. A sub-page dealing with physical activity should be referenced here. A sub-page dealing with adult-onset asthma should be referenced here.
24. "Just for Seniors" PageYou guessed it...this page is somewhat like number 23 above, except that it is aimed at the senior adult allergy or asthma patient. Otherwise, just read number 23 for the page's description.
25. "About Your Safety" PageThe primary purpose of this page is to provide the patient with information that will help them feel confident about their safety when they trust the Doctor to do his/her thing--on them! Text will need to stress how every precaution is taken to prevent infections of all kinds, etc. To ensure that the information provided here, which is particular to the Doctor's office and outpatient setup, is accurate, this text will need to be provided by the Doctor and/or his staff. (As part of this page, we want to be sure to reiterate the Doctor's certifications, experience, affiliations with hospitals, any published papers, and memberships in professional associations-even church membership. We will do this even though it is all in the "about us" page. Remember, what is minor to you may seem extremely major to the patient.)
26. "Skin-prick allergy testing pre-schooler's page" PageWell, we are dealing with pre-school, kindergarten, and elementary-school children, aren't we? So, what did you expect. Here we need to do a colorful little ditty for the pre-schooler. The idea is to do something the parents can use to help explain to their child why they have to undergo this painful indignation, that they must be careful to be still while it is going on, and that they'll get a reward (candy, sucker, whatever you do) afterward.
27. "Skin-prick allergy testing kindergartener's page" PageJust like 26 above except we step it up a notch for the K-student--another colorful little ditty essentially like 26.
28. "Skin-prick allergy testing, elementary-school-age's page" PageYou guessed it--just like 27, except we kick it up a level--about 2/3rd grade--yet another colorful little ditty essentially like 26.
29. "Asthma testing, kid's page" PageHere we need to do a colorful little ditty at about the beginning-K-student's level. The idea is to do something the parents can use to help explain to their child why they have to undergo this indignation, what they are to do, and that they'll get a reward (candy, sucker, whatever you do) afterward. The page's graphics should be such that a nurse or parent can use them to help the pre-schooler understand the message.
30. "Drugs we may prescribe, kid's page"Here's a kid's page on taking medicine--about the beginning-K-student level.For inhaler-administered drugs, there should be a sub-page on how to use the inhaler device (see 17 above) written to help the kids understand. The page's graphics should be such that a nurse or parent can use them to help the pre-schooler understand the message.
31. "For younger children with allergies, kid's page"Another colorful little ditty designed at about the beginning-K-student level. These page(s) will offer the child a little information about how to care for their allergies--to avoid the things the doctor says is causing them, use their medicine as directed, etc.
32. "For younger children with asthma, kid's page " PageAnother colorful little ditty designed at about the beginning-K-student level. These page(s) will offer the child a little information about how to care for their asthma--to avoid the things the doctor says is triggering attacks, use their medicine as directed, etc.
33. Questions to be consideredQuestions that may make you want more or fewer pages on your site:
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